As an experienced market researcher, I excel in transforming complex data into clear, actionable
strategies. I focus on delivering tailored insights that drive business efficiency and market success.
How Did I Get Started In Market Research?
My journey into the world of market research began during my undergraduate
studies in Statistics at The Chinese University of Hong Kong. Initially drawn to the quantitative aspects
of data, I soon realized that numbers were not just figures on a spreadsheet; they told stories, offered
insights, and were pivotal in shaping business decisions. It was this revelation that steered my career
towards market research.
During my internships at companies like NetEase
I was involved in developing online meeting modules and engaging with users on technical forums. This
experience gave me a firsthand look at how data can be used to enhance user engagement and experience.
At Procter & Gamble, working as a Marketing Analyst intern, I contributed to the brand positioning of
Downy. Here, I realized the power of combining statistical analysis with market trends to create
impactful marketing strategies. As a Marketing & Sales Manager at Datalynn in New York City, I further
honed my skills, using data to drive effective marketing and sales plans.
Pursuing my Master's in Marketing Communication Research at Boston University was a deliberate choice to
blend my statistical background with my newfound passion for market research. Leading a project to
explore market expansion opportunities for Crocs, I orchestrated focus groups and surveys, unraveling
consumer insights that were both challenging and exhilarating to uncover.
Each step of my journey, from academia to professional roles, has been crucial in shaping my approach to
market research, transforming it from a field of study into a passion.
What Do I Do In My Spare Time?
When I'm not delving into market research, I enjoy immersing myself in video
games like Civilization 6 and Zelda, where strategy and adventure captivate my imagination. Painting is
another passion, allowing me to express creativity and unwind. I love exploring new places, as traveling
broadens my perspectives and inspires fresh ideas. In the kitchen, I experiment with recipes, finding
joy and relaxation in cooking.
These hobbies reflect my curiosity,
creativity, and love for strategic challenges, enriching both my personal and professional life.
Why Work With Me?
My blend of in-house and diverse industry experience positions me uniquely to
understand and address your market research needs with both professionalism and efficiency. But my
approach goes beyond just delivering services. I believe in creating tailor-made solutions that are as
unique as your business. By taking the time to deeply understand your specific challenges and goals, I
develop personalized strategies that align with both your needs and those of your customers. Every project
I undertake is treated with the same dedication and meticulousness as if it were my own.
Collaborating with me means direct access to my comprehensive skills in market research and data analysis.
You won’t be handed off to others; instead, you'll benefit directly from my expertise gained from my
varied roles and educational background.
I recognize the significance of
choosing an external partner for your market research needs. Trust and reliability are key, and I prefer
to let the positive feedback from my clients speak to the quality and impact of my work. With me, you get
a committed, insightful partner dedicated to helping your business thrive through informed,
data-driven strategies.