Hello, I'm Tong!
I'm a market researcher with a passion in data-driven storytelling.
I'm also a painter , a writer
and a
video game lover
.
I'm a market researcher with a passion in data-driven storytelling.
I'm also a painter , a writer
and a
video game lover
.
Have worked with clients from pharmaceutical industry, financial service, technology, and co-working and real estate. My previous project also included insights for environment and sustainability, electronics, food and CPG industry.
Proficient in data analysis with SPSS, R, and SQL. Experienced in Google Analytics, SEO, and social media listening and monitoring tools. Adept in creative software like Adobe Photoshop, Illustrator, Premiere, and Audition, along with Canva. Well-versed in MS Office, Google Suite, and various social media tools.
A versatile skill set in research, encompassing the creation of surveys, interviews, focus groups, ethnography, and secondary desk research. My expertise extends to both academic and practical applications, allowing me to effectively gather and analyze information for diverse projects.
I'm a researcher, insights analyst, and a storyteller.
With a combined background in business and
communication, I love using research to find the problem and managing data to tell the story.
I have
worked on different projects including customer segmentation, concept testing, consumer journey, user
experience (UX) research, and product development using different methodologies. These experience equipped me
not only the technical skills of research and data analytics, strategic consulting, and project management, but
also soft skills in problem-solving, communication, and team collaboration.